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This web site has the following on the site, "Accessories for Purple Martin Gourds and Houses." Our analyzers noticed that the web site also said " Blue Bird Tree Houses." The Website also said " Purple Martin Gifts Stickers. Do It Yourself Bird House Construction Parts. Register for SK Manufacturing Inc. Register your Purchase for SK Email Updates and Specials! Always changing check back daily. For SK MFG, Inc. See our products in action!." The website's header had Purple Martin as the most important optimized keyword. It is followed by Purple Martins, Purple Martin House, and Purple Martin Gourds which isn't as ranked as highly as Purple Martin. The next words store.skmfg.com uses is Gourds. Finch Feeders was included and might not be seen by search parsers.